Solar energy

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As part of the greening of America more and more people will be turning toward solar energy. Most of the people who use alternative energy and focus on the environment are upper middle class and extremely well-educated. However, a recent article in the New Yorker points out that if the move toward alternative energy is to succeed people from all walks of life must embrace it.

Solar energy requires an initial investment in equipment. However, after that it pays dividends. Solar cells and solar collectors can power electrical appliances and heat water.

To attract consumers businesses are advertising their commitment to solar energy and alternative energy practices. For example, Subaru makes note of its commitment to the environment. The company does this to appeal to the consumers who are increasingly turning to alternative energy.